As part of the Veer Ideas Community launch we were tasked with creating content that would engage and delight (...and ultimately grow the community) - this was our first big interactive campaign to that end. Members could build a world out of a library of elements, tell a story with type and speech bubbles, doodle, colour, rate and share with others. I've included a selection from community members - phallic doodles were surprisingly low.

There was also a companion screensaver